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With in Three-month period, a strategic content approach resulted in
outstanding performance metrics:
Total Views : 1.3 million
Average Organic Reach (Monthly) : 14.7K content interactions
Overall Reach : 453.4K
Queries Generated : 1,200+
Conversion Rate : Over 60%
By leveraging organic reach effectively, the campaign generated substantial audience engagement and high-quality leads, converting more than 60% of queries into actionable outcomes. This highlights the impact of well-crafted content and consistent audience engagement without relying heavily on paid advertising.
The primary goal of the campaign—to generate a higher number of leads
—was successfully achieved. Over the campaign period:
Total Data Collected : 120,000+ entries from the website
Unique Data Points : 86,000+ unique leads
Page Reach : 1.7 million
Page Engagement : Significant increase in overall engagement and reach
This campaign not only delivered a substantial volume of high-quality leads but also boosted page engagement and expanded audience reach, demonstrating the effectiveness of targeted content and user interaction Strategies.
The Porcelaina Tahsan’s Playlist campaign was a highly successful collaboration between the brand and one of Bangladesh’s top musicians. Ocontent’s careful management of the project—from conceptualization to execution-ensured that the campaign resonated with the target audience while maintaining Porcelaina’s elegant brand image. The organic success of the campaign demonstrated the power of integrating music, brand identity, and social media strategy to create an impactful brand experience that will leave a lasting impression.
ICY Water Bottle Eid Campaign – Connecting with Audiences Through Storytelling
ICY Water Bottle, a brand under RFL Houseware, aimed to engage its target audience during Eidul Fitr by reconnecting with cultural roots.
As the agency, we developed the “Bari Ferar Trishnay” campaign, encouraging people to share their personal holiday stories.
Running for two weeks with minimal media spend, the campaign garnered over 1,200 stories from diverse regions and age groups.
The organic video content (OVC) achieved a total reach of 3.3 million, contributing to a approximate 25% increase in sales.
This campaign effectively blended brand messaging with the festive mood, driving strong engagement and measurable business impact.
“Ajina Ramadan Quiz” – Engaging Audiences and Driving Sales Through Interactive Content The “Ajina Ramadan Quiz” was an innovative campaign featuring an animated Islamic character hosting a live quiz contest on Facebook during Ramadan. Over 15 episodes, the character posed Islamic questions in short videos, each offering four answer options and a 10-minute response window. The quiz aired right after iftar to capture peak social media activity.
Results:
Post Engagement : Total organic reach of 1,224,976
Average of comments per quiz : 3,000
Totaling comments : 45,000
Content shares reached : 5,000
Website footfall increased by : 15% compared to average
Sales Impact:
The quiz directly boosted Ajina Table Clocks’ online sales, with the entire market stock sold out during Ramadan.
This campaign successfully combined culturally relevant interactive content with strategic timing to maximize engagement and drive significant sales growth.
Building Brand Awareness and Driving Sales for Inpure Fashion
Inpure, a fashion brand launched by Euro Group, set out to capture the mass market by creating strong brand awareness while positioning itself as a posh yet affordable option.
To achieve this, we kept the brand’s social media presence active, engaging, and elegant. Content was carefully crafted to highlight the quality, design & aesthetic appeal of the products. We ensured timely posting to maximize reach and generate meaningful queries. A dedicated catalogue shoot was organized, with promotions extended across websites and platforms like Evaly.
As a newly launched brand, Inpure’s social media was developed to provide customers with a virtual in-store experience. We enhanced the story format by incorporating animated stories and high-quality visuals that showcased fabric texture and design details, significantly boosting lead generation and sales. On average, each content piece received approximately 11,000 views, resulting in about 30% of viewers submitting queries, with 12% of those converting into leads. The targeted media buying plan produced around 3,200 queries, with nearly 2,200 converting into leads.
This comprehensive approach led to all products selling out with 21days during Ramadan, underscoring the campaign’s effectiveness in driving both brand awareness and strong sales results.
CRUST Express – Building a Strong Pizza Cloud Kitchen Brand in Chittagong
CRUST Express, a Chittagong-based cloud kitchen specializing in pizzas, partnered with us at the very start—when only the name and concept existed—to develop their entire marketing strategy.
Objectives:
Build brand identity
Plan launch
Design target-audience-focused materials
Develop branding strategy
We crafted a unique logo combining a mouse cursor (cloud kitchen), pizza, and a paper airplane (fast delivery) to clearly communicate the brand’s core values. Next, we created appealing flavor names for their 8 pizza varieties and organized a year-long content photoshoot.
Our design team developed attractive packaging, menus, leaflets, and branded delivery apparel to establish a strong visual identity.
Pre-launch social media content highlighting Chittagong landmarks generated high organic reach and anticipation, resulting in eager customer inquiries. Post-launch, we focused on showcasing pizza flavors and emphasizing fast delivery, which drove continuous engagement.
Results:
75–100+ daily queries
50–52% conversion rate
Strong brand awareness within one month
Customers enthusiastically sharing and tagging the brand on social media
Successful market penetration in Chittagong
CRUST Express quickly became a recognized and trusted pizza delivery brand in the city.
Café Milano Dhaka: Overcoming Challenges to Establish a Strong Presence in a Competitive Market
Café Milano, a well-established and popular business in Chittagong, faced significant challenges when expanding to Dhaka, particularly in the competitive Banani-11 area, home to some of the city’s most renowned restaurants. When O’Content joined the project, the brand
was struggling to gain traction.
Objectives:
Build brand awareness
Increase engagement
Targeted promotions tailored to Dhaka’s audience
Rebrand to align with Dhaka’s target group
Retain existing customers
Generate new leads
Our first step was to analyze both the Dhaka and Chittagong branches to develop a tailored strategy for success in Dhaka.
Despite being located in a busy building, Café Milano Dhaka initially saw little foot traffic. To attract attention, we redecorated the walls to engage customers waiting for the elevator. Meanwhile, staff training and the creation of table banners, leaflets, and X-stand banners supported the in-house experience, complemented by fresh social media content.
Starting from zero organic engagement, we built momentum with a creatively executed Uber Eats offer campaign that resonated strongly with the audience— resulting in exceptional organic engagement.
Following this, we launched multiple campaigns including weekly offers and a revamped lunch menu with adjusted pricing that received great feedback from students and corporate clients.
During the pandemic, even with the restaurant closed, we maintained audience engagement through compelling content. Two thematic photoshoots were planned and executed to provide consistent, attractive visuals aligned with our content calendar.
We transformed Café Milano Dhaka’s social media presence by moving beyond simple reposts to creating engaging, original stories that captivated the audience. A refreshed Instagram aesthetic further boosted brand perception, quickly attracting new followers and increasing inquiries.
Without relying on heavy media spending, Café Milano Dhaka has become a preferred spot for several popular social media influencers, significantly elevating its profile and sales.
Persona Women’s Day Campaign: “Balance for Better” –2019
In our society, women approaching a certain age—especially university students and recent graduates—often face intense pressure from parents and society to marry. This pressure, frequently judged by marital status, causes significant stress, yet the issue has rarely received focused attention.
Campaign Overview:
Aligned with the theme of Women’s Day 2019, Balance for Better aimed to highlight the need for understanding and balance between parents and their daughters as they make important life decisions regarding marriage.
Execution:
Selected three university-going women to share their personal experiences
Released a teaser to generate anticipation
Launched the main video on March 8, 2019
Target Audience:
Women aged 18 to 30 from SEC A, A+, B, and B+ segments—those most affected by societal marriage pressures despite being mentally unprepared.
Key Insights from Participants:
Plans to pursue higher studies abroad
Aspirations to start their own ventures
Desire for independence
Yet, they remain anxious about societal expectations around marriage.
Results:
With a modest boost budget of just $25, the campaign’s organic reach outperformed paid reach significantly. It resonated strongly with the audience, generating over 1,200 shares—nearly 70% more than comments— demonstrating meaningful engagement and a deep connection with the message.
